Written by Glenn | 20 April 2011

It's a nice payday for the Madden 12 cover athlete, whomever it is. According to CNBC's Darren Rovell, the winner of the vote, either Michael Vick or Peyton Hillis, will receive $125,000. The chosen one, done by a fan vote, will be unveiled in one week.

Rovell talks about the value of having a cover athlete. When it comes to Madden, not much because the game is already popular. He brings up another EA Sports title as comparison:

A good control is Tiger Woods PGA Tour franchise. (Tiger) Woods hasn't really become a better spokesman than he was for the game last year, but sales are up for the new game because fans can now play Augusta National.

 

As for the Vick and Hillis, it's a no brainer.

First, it's worth some money. Sources tell CNBC that the Madden cover spot this year is worth around $125,000, even though it does include some work—about a week full of commitments.