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EA Sports earlier today explained the dynamic player ratings that will be in Madden 12, warning fans that players will act differently based on how the game plays out.

The idea seems to be to snowball the actions of a player; if he's having a good game, he'll get better. If he's having a bad game, it could get much worse unless things change.

Here's more from the developers:
Each and every player in Madden NFL 12 will have a genuine and noticeable gameplay style, resulting in more divergent AI and skill sets. Mike Vick will no longer just stand in the pocket waiting for a receiver to get open as you continuously rush three and drop eight. Ed Reed and Ray Lewis will no longer react to a pass in the same way. Ed Reed will seek every opportunity to cut in front of the receiver and pull down that big interception, while Ray Lewis will look to punish those receivers who dare run routes over the middle.

 

Overall, across all positions, there are a total of 18 new traits that will define each player's style of play.

They also have put out a video showing how the player rating could affect one player: Eli Manning.